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Cannvas Signs Strategic Data and Analytics LOI Within Hemp Sector
Author: Anwesha Sengupta  16/07/2018 - 13:08:00

Cannvas MedTech (CSE:MTEC), a leading business technology company within the cannabis space, and Natures Hemp Inc. (“Natures Hemp”), a biotechnology  and  consumer  products  company  focused  on  unlocking  the  true value of the hemp for both B2B and B2C markets, are pleased to announce the signing of a letter of intent “LOI”  (the “Agreement”), to negotiate, in good faith, a data analytics agreement, for which Cannvas will provide industry insight and analytical modelling capabilities to Natures Hemp business models and Key Performance Indicators (KPIs).

“Natures Hemp is on the leading edge of the emerging hemp economic eco-system and recognizes the importance of consumer data and both market and industry analysis as a core component and key driver of its business models,” said Shawn Moniz, Chief Executive Officer, Cannvas MedTech Inc. “Truly knowing your customer is invaluable when applying a targeted approach to high value customer-based segments within your industry. Companies like Natures Hemp will benefit from partnering with our data and analytics division by using industry insights for planning and product development. Natures Hemp will benefit by using our proprietary data algorithms to determine the appropriate product mix and product release schedule to maximize company revenue potential. Cannvas Data will gain important access to Natures Hemp (a hemp industry first for Cannvas) product database and industry targeting data, further enriching our data sets of both the cannabis and hemp consumer markets.”

Under the terms of the Agreement, Cannvas will develop specific parameters within its existing Cannvas Data framework to collect data and analytics from Natures Hemp and their strategic partnerships, and Natures Hemp gains access to a broad data set as they press forward in the hemp sector and become a stand-alone public company. This agreement will allow Natures Hemp to bring the right products to market, at the right time, to the right individuals that will maximize Natures Hemp customer conversion funnel.

Cannvas Data is the analytics branch of Cannvas MedTech. Its mission is to collect data from various credible sources to enhance user persona data algorithms for Cannvas.me. Cannvas Data will leverage existing databases, site traffic and advanced technology for marketing purposes, and will leverage its comprehensive solution for the global hemp community. The companies have agreed to a discovery period whereby the technological specifications of the connectivity will be setup by Cannvas Data, and will work together towards a definitive partnership agreement within the next 45 days.

The letter of intent between the two companies comes after a wide-ranging agriculture and food policy legislation known as the Farm Bill, passed in the U.S. Senate by a vote of 86 – 11 on June 28, 2018. The Bill contains provisions to legalize the cultivation, processing and sale of industrial hemp. In April, Senate Majority Leader Mitch McConnell (R-KY) introduced standalone legislation to legalize hemp and make hemp plants eligible for crop insurance, the Hemp Farming Act, which were included in the larger Farm Bill. If and when receiving final approval, the non-psychoactive form of cannabis would finally become legal to grow in the United States after a long absence.

About Natures Hemp Inc.
Natures Hemp is a wholly owned subsidiary of PUF Ventures Inc. (CSE: PUF). On April 4, 2018 PUF announced a plan of arrangement  to spin-out  Natures Hemp to create a standalone, publicly listed company on the Canadian Stock Exchange.

Nature Hemp  is  a  biotechnology  and  consumer  products  company  focused  on  unlocking  the  true value  of  hemp  and  developing  a  new  generation  of  plant-based,  nutrient  rich  cannabidiol  (CBD)  food, beverage  and  healthcare  related  products. It is  establishing  its  own  farms  to  produce  high quality  organic  hemp  plants  and  using  a  proprietary  extraction  technology  to  produce  legal  hemp  fibers  and CBD  extract.  It is also launching  a  premium  brand  of  quality  CBD  products  with  an  emphasis  on health  and  wellness.

About Cannvas MedTech Inc.
Cannvas MedTech is a leading business technology company within the cannabis space. We design and build customer-centric solutions that enable our partners to harness the power of data to truly understand their customers, industry, and key business drivers.

No stock exchange or securities regulatory authority has reviewed or accepted responsibility for the adequacy or accuracy of this release.

Some of the statements contained in this release are forward-looking statements, such as estimates and statements that describe the Issuer’s future plans, objectives or goals, including words to the effect that the Issuer or management expects a stated condition or result to occur. Since forward-looking statements address future events and conditions, by their very nature, they involve inherent risks and uncertainties.  For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company’s Management’s Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted onwww.sedar.com.

For further information: Media Inquiries: media@cannvasmedtech.com; Investor Relations: ir@cannvasmedtech.com, 1-800-489-0116, www.cannvasmedtech.com

Click here to connect with Cannvas MedTech (CSE:MTEC) for an Investor Presentation. 

The post Cannvas Signs Strategic Data and Analytics LOI Within Hemp Sector appeared first on Investing News Network.

Original article: Cannvas Signs Strategic Data and Analytics LOI Within Hemp Sector

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